Creating a business is one of the most exciting things you can do. It will also be one of the hardest, most stressful, testing ventures you go out on. And that’s what makes success so sweet.
Not every startup is going to be a hit. And even fantastic ideas can flounder with the wrong approach—just turn on Shark Tank one night and see what I mean. There are myriad ways of approaching the startup process, and there’s no one road to success. So when it comes to expansion, the doors are wide open for new ideas. Read More
It doesn’t matter how great your app is if your customers can’t figure out how to use the thing.
As creators, we often get so wrapped up in building a fantastic product and are so involved with the inner workings behind it that we don’t realize how not-obvious it might be for brand new users.
Your customer’s first experience with your app is the one that they remember. If the experience tanks, so will your app.
That first experience is the one that determines whether they’ll continue to use it, or whether they’ll toss it on the huge pile of apps they signed up for but never took to using. Making sign-up, setup, and initial use (all of which are a part of onboarding) difficult is counterproductive for you. Customers are interested in your app because they want their life made easier, not difficult. Read More
I recently just bought a new car from the Chevy dealer and if you’ve ever bought a car from a dealership, you’ve sat down with their finance https://www.acheterviagrafr24.com/viagra-generique-prix-juin-2013/ guy and ran through the numbers. What you may or may not have known was all those little add-ons (gap insurance, extended warranties, clear coat rock guards) are all upsells.
Here are some of the most common ways businesses try to extract more money out of customers: Read More
It’s never easy to attract new customers. A lot of startups now a days dump all their marketing budgets into online efforts – but there are a lot of proven offline marketing strategies that need to be implemented to really drive new customer acquisition.
That being said, finding new customers offline is not easy and a marketing plan that does not include offline customer acquisition has a gaping hole.
Meeting people offline and in real life is powerful. Just by meeting you, shaking your hand, or talking to you, people internally lower the barrier they might have towards a new brand that they only know online through your website or outside reviews. Read More
Your great idea for a product might not be so great after all.
Rather than pour butt loads of money and time you can’t get back after a bad product, you’d be better off knowing whether or not to even try. That’s what product validation is all about, and you can and should do it without spending any money.
Despite what Steve Jobs said about customers not knowing what they need until you show them, product validation is all about learning whether your product idea makes sense to potential customers.
Your product must make sense to at least those who are early adopters. When you introduce your product to your target customers, they should understand it and immediately be able to see themselves using it. Read More