Note from the author: This blog post was created based off specific work completed for a SaaS product. Although this is specific to SaaS the takeaways can be used for any business model. Enjoy! As you probably already know, understanding your customer is by far the first and most important step when trying to increase […]
Most startups are strapped for cash and the majority of them don’t have the budget to dedicate any serious funds to marketing. So I’ve compiled a list of 51 ways you can acquire customers without having to spend thousands of dollars on marketing.
In all of my digital marketing days, there inevitably comes a time when I hit that wall. I’ll start to feel like the numbers are leveling off, growth is slowing, or I’m just out of ideas for how to improve my overall strategy. My saving grace? A/B testing. A/B testing is something that I am […]
PowerPoint presentations can be a fantastic content marketing tool. Whether you’re using them in an actual presentation or embedding them into your online content, well-made slides present information visually and sequentially, a way that easily leads users to conversion. But they can also be be a dangerous thing. So dangerous, in fact, that the U.S. […]
When you meet Scott Ginsberg, you know you’ve met Scott Ginsberg. He wears a nametag every day to make sure that’s the case. And he turned that nametag schtick into a six-figure income, meaning it wasn’t schtick at all. It was branding. Personal branding is you marketing yourself and your career. You package who you […]