Content curation is just one of the many buzzwords that is increasingly becoming popular in the online marketing scene today. The truth of the matter however, is that not too many people know what the whole process entails.
It’s in light of this that I want to look at the content curation process and explain in detail why it can be one of the most effective techniques you can integrate into your overall online marketing strategy.
There are many definitions of content curation but probably one of the best that I have come across is Beth Kanter’s. According to her, content curation is the “process of sorting through vast amounts of content on the web and presenting it in a meaningful and organized way around a specified theme.” Click here to read more about Beth’s content curation process.
In my own words I would define it as the process of sifting through mounds of web content surrounding a particular topic, organizing it and presenting it to the right audience in a clear and meaningful way.
The Content Curation Process
The first stage in the entire process is gathering the information. This phase will require you as a marketer to go through various websites and blogs and find the relevant content that would be appealing to your audience.
Of course this can be a very tiresome process (if you don’t know where to start), however the good news is that there are tools that will make the “sifting” a little easier. Here are a few of them:
Bagtheweb – This tool helps users curate web content for any topic. As the name suggests, users create “bags” which they use to collect, share and publish content from the web.
Curata – This tool helps you easily find, organize and publish relevant content for your audience.
Scoop It – Allows you to create a meaningful presence online by giving you an avenue which you can use to share ideas with other professionals in your niche.
Twitter – Allows you to follow leaders in your niche and get content ideas.
Google Trends – Allows you to find out the hottest topics being searched around the web and generate ideas for engaging content.
Storify – Allows you to gauge what people are talking about on social media and turn these individuals’ stories into a compelling story/ piece of content
Filtering and Organizing Content
Now that you have a load of great content, the next step is to go through (filter) and decide which of the articles you sifted will be most appealing to your audience. Of course, most of the content will be great and I have found that a lot of time is usually spent in this phase not because of the mounds of content you have to go through, but rather the top quality displayed in the content makes the filtering
a lot harder.
That said, it is important that you still read or at least skim through the articles to make sure they are accurate, relevant and contain all the other important factors like humor, entertainment and emotion that are ingredients for epic content.
This is the last and most important step in the curation process. This is where the “meaningful way” from my definition above comes in. In essence you should try and represent your content without allowing it to lose its original meaning.
Equally important, you should not forget to give credit to all the sources of your information. Tag, link and mention. Do whatever you can to give credit where’s its due. You don’t want to gain a reputation as a copy cat. Check out what Steven Rosenbaum CEO of Magnify.net says about stealing others content.
Crediting the original sources and authors shows your audience that you are not only knowledgeable in the matter, but have carried out the necessary research to present the facts.
Note: It’s important to own the platform on which you are going to publish your curated content. This not only gives content curation its meaning but also gives you the opportunity to monetize your content the right way.
Now that you have completed your content and published it, you want to make sure it reaches your audience and goes viral if possible. It’s important to promote your curated content on an ongoing basis for these two reasons:
- To gain following which helps to build authority and trust.
- To build awareness, grow your social channels and increase sales.
There is nothing worse than having great content on your platform and have no one reading /consuming it. Apart from the common tools Stumbleupon and Reddit, there are a few other tools you can use to make the promotion process a lot easier:
Triberr – This blogger community will allow you to share ideas, tips and advice with other bloggers. This community will connect you to like minded bloggers and give you the opportunity to not only share your content with them but also their audiences.
Listly – This tool will allow you as a blogger to curate and engage readers through live embedded list content inside your blog posts.
To learn how to promote content in less then 30 minutes click the link.
The Bottom Line
Curated content is one of the fastest ways to generate top quality content for your online marketing needs. Moreover, curated content offers one of the fastest ways to educate you and your audience on whatever topic may be whilst also providing you with an avenue to easily build relationships that would otherwise take months to do if done conventionally.
Building long term relationships across the web that brings consistent traffic to your site and helps build your online reputation is way more powerful then creating a “one and down” blog post – that’s the key to creating a successful content curation strategy.
What do you think? Was this post helpful? I would like to read what you have to say.