guerilla marketing

7 Proven Offline Channel Marketing Strategies That Startups Must Use To Drive Customer Acquisition Growth

It’s never easy to attract new customers. A lot of startups now a days dump all their marketing budgets into online efforts – but there are a lot of proven offline marketing strategies that need to be implemented to really drive new customer acquisition.

That being said, finding new customers offline is not easy and a marketing plan that does not include offline customer acquisition has a gaping hole.

Meeting people offline and in real life is powerful. Just by meeting you, shaking your hand, or talking to you, people internally lower the barrier they might have towards a new brand that they only know online through your website or outside reviews. Read More

startup lessons

5 Startup Lessons You Don’t Want To Learn The Hard Way

Want to hear something depressing? Back in 2012, there were over 500,000 new businesses founded, but nearly 75% of those have failed or will fail in the future. Even fewer will go on to experience the level of success seen by startups like Facebook, Dropbox and AirBNB.

That’s a pretty sobering statistic, but it doesn’t have to be the story of your company. There are plenty of different ways you can improve your odds of success – many of which simply involve patience and foresight.

Here are five lesson you need to know to build a successful startup: Read More

How to Hire Top Talent

How Millennials Approach Their Next Job & How Startups Attract Top Talent

Millennials. we’re you’re interns, up-and-coming account executives, and your friends’ little brother who’s still in high school. Officially, it’s anyone born between the early 1980s and the early 2000s (though there are no official set years).

We’re the future of the American workforce.

The word itself came to fashion right after a scathing Time Magazine article in 2013 tried to pin us as the most self-centered generation—lazy, unmotivated, and mostly concerned with ourselves.

But after floods of studies and journalist coming to their defense, we have the world’s attention.

Countless studies are being conducted now to figure out how Millennials tick, what our work habits are, and what’s attracting top talent. To start, let’s look at some of the facts about Millennials: Read More

easy content promotion under 30 minutes

10 Ways To Promote Content In Less Than 30 Minutes

There are only 24 hours in a day. A good chunk of them you need to spend sleeping, eating, and not working. The rest? Doing work! And for me, that means creating content, promoting it and building relationships across the web.

So in terms of content marketing, the problem is, people end up spending all the time creating the content and then drop the ball when it comes to promotion. They don’t have the time, and they allow content promotion to take the hit. So how do you promote content in less than 30 minutes? Read More

steve jobs personal branding

7 Things You Can Do Everyday To Build Your Personal Brand

When you meet Scott Ginsberg, you know you’ve met Scott Ginsberg. He wears a nametag every day to make sure that’s the case.

And he turned that nametag schtick into a six-figure income, meaning it wasn’t schtick at all. It was branding.

Personal branding is you marketing yourself and your career. You package who you are, what you do, and your approach to life, and you present that as a unified front.

That’s your brand. You are the product that you are selling.

Lots of advice out there on building a personal brand, that’s for sure, but let’s take a new crack at it. Every pattern you establish becomes part of your brand, even the fact that you do things according to the day of the week.

So what can you do in a week? Read More