small business ideas

12 Ways to Come Up With Amazing New Small Business Ideas

Creating a business is one of the most exciting things you can do. It will also be one of the hardest, most stressful, testing ventures you go out on. And that’s what makes success so sweet.

Not every startup is going to be a hit. And even fantastic ideas can flounder with the wrong approach—just turn on Shark Tank one night and see what I mean. There are myriad ways of approaching the startup process, and there’s no one road to success. So when it comes to expansion, the doors are wide open for new ideas. Read More

biggest mistakes startups make

The Most Critical Mistake Startups Make That They Don’t Even Know They Are Making

Back in the day, I was lucky enough to work at an internet marketing agency for almost half a decade before I moved in-house.

In those five years I’ve been able to work with a lot of VC backed startups and help them grow from nothing to something. But let’s be honest, not every startup that I worked with made it so I’ve also seen my fair share of failures.

Although there are your typical reasons why a startup fails ranging from bad management decisions like scaling and expanding markets too fast to reckless spending where everyone in the office gets a $900 Airon chair. 

But there was one mistake I saw a lot of startups make that really led to their downfall. So what is it? Read More

guerilla marketing

7 Proven Offline Channel Marketing Strategies That Startups Must Use To Drive Customer Acquisition Growth

It’s never easy to attract new customers. A lot of startups now a days dump all their marketing budgets into online efforts – but there are a lot of proven offline marketing strategies that need to be implemented to really drive new customer acquisition.

That being said, finding new customers offline is not easy and a marketing plan that does not include offline customer acquisition has a gaping hole.

Meeting people offline and in real life is powerful. Just by meeting you, shaking your hand, or talking to you, people internally lower the barrier they might have towards a new brand that they only know online through your website or outside reviews. Read More

startup lessons

5 Startup Lessons You Don’t Want To Learn The Hard Way

Want to hear something depressing? Back in 2012, there were over 500,000 new businesses founded, but nearly 75% of those have failed or will fail in the future. Even fewer will go on to experience the level of success seen by startups like Facebook, Dropbox and AirBNB.

That’s a pretty sobering statistic, but it doesn’t have to be the story of your company. There are plenty of different ways you can improve your odds of success – many of which simply involve patience and foresight.

Here are five lesson you need to know to build a successful startup: Read More

How to Hire Top Talent

How Millennials Approach Their Next Job & How Startups Attract Top Talent

Millennials. we’re you’re interns, up-and-coming account executives, and your friends’ little brother who’s still in high school. Officially, it’s anyone born between the early 1980s and the early 2000s (though there are no official set years).

We’re the future of the American workforce.

The word itself came to fashion right after a scathing Time Magazine article in 2013 tried to pin us as the most self-centered generation—lazy, unmotivated, and mostly concerned with ourselves.

But after floods of studies and journalist coming to their defense, we have the world’s attention.

Countless studies are being conducted now to figure out how Millennials tick, what our work habits are, and what’s attracting top talent. To start, let’s look at some of the facts about Millennials: Read More