A New Take on Effective Content Curation

Content curation is just one of the many buzzwords that is increasingly becoming popular in the online marketing scene today. The truth of the matter however, is that not too many people know what the whole process entails.

It’s in light of this that I want to look at the content curation process and explain in detail why it can be one of the most effective techniques you can integrate into your overall online marketing strategy.

There are many definitions of content curation but probably one of the best that I have come across is Beth Kanter’s. According to her, content curation is the “process of sorting through vast amounts of content on the web and presenting it in a meaningful and organized way around a specified theme.” Click here to read more about Beth’s content curation process.

In my own words I would define it as the process of sifting through mounds of web content surrounding a particular topic, organizing it and presenting it to the right audience in a clear and meaningful way. Read More

6 Tips to Creating Killer Intro Paragraphs

Ever wonder why people never finish reading your stuff? Your opening paragraph is the second most important part of your blog post after your headline. With the first few sentences of your opening paragraph, you can either lose your readers or hook them into your message.

Just like first impressions on a blind date, your blog intro matters too. However, unlike boring first dates where you have to sit there and make small talk even when you clearly feel no connection, blog posts are different.

Your audience does not have to stick around and read your content. If they consider it junk, they can simply walk away.

So how do you write a killer intro that will hook your readers’ imagination and compel them to continue reading your content? Here are 6 ways. Read More

How to Negotiate Anything and Come Out A Winner

So you’ve finally landed that huge deal, dream job or client and it’s time to discuss the finer details of your agreement – what next? Contract negotiations or negotiating in general is one of the most important business skills an entrepreneur or job seeker can have, unfortunately, not too many people have it. And no, probably not the best idea to negotiate like Al Capone – yeah, Boardwalk Empire reference!

Some people go into negotiations and meetings with a “wing it” attitude – I am sometimes guilty of this.  And you might have the best people skills of any of your friends and you might have the most witty comebacks and you might be really confident but entering any type of scenario unprepared where big money and big business is on the line is simply a mistake.

In this article, I will share with you 10 of the most effective negotiation strategies that will not only help you land your dream job or client, but will also provide you with a strong foundation to build long lasting professional relationships. Read More

8 Tips To Help You Set Up A Killer Email Drip Campaign

I wanted to piggyback off my last article about email marketing with an article about drip campaigns. Email marketing is a great way to communicate with your customers as well as prospects. It’s not only cost effective – it’s fast and reliable if done right. If you know anything about internet marketing, you’ve probably heard the famous “the money is in the list” motto. But there is a specific way to reach your audience through email without getting canned into the spam (haha – reference from the featured image, woot!)

A couple of years back this seemed to be the national anthem in the internet marketing game. Of course, things have changed a bit – ok maybe a lot – but email still remains a very good marketing strategy that your business can’t overlook.

There are a lot of different types of drip campaigns that you can use. First of all, I think it’s important for you to know the facts. I don’t want to beat around the bush, building a list is hard work especially if you are a limited budget. That’s the reality. However, the good news is that the biggest challenges in life also offer the greatest rewards – which is why so few reap the rewards.

So just how do you set up an effective email drip campaign?

One of the major objectives (Notice how I mentioned one) with email marketing is to turn ice cold leads into hot prospects. There are others but this is a common objective for most people. That said, in order to have an effective drip campaign you should: Read More

15 Ways to Build and Engage Your Email List

The money is in the list! We all know this right!? I can’t tell you how many times I come across businesses and potential clients who haven’t even thought about email marketing, who haven’t implemented some sort of email opt in on their site and who don’t even know what I mean by “list.” Actually I can tell you – A LOT!  Simply put, in internet marketing, if you don’t have an engaged email list you’re doing it wrong.

Plus, sending an email means the mailman above isn’t trekking through a snow blizzard to reach your customer!!

But there is a right way and a wrong way to build and engage your email list. It doesn’t matter whether you are a blogger or internet marketer, having a responsive list that is interested in what you have to say/offer will greatly determine your level of success.

This post is a compilation of how to build your list, how to engage you list, and how to monetize your list. Read More

hard maze website usability

10 Ways to Improve Your Website Usability

Many marketers will tell you that no matter how good your website design is, if it is hard for your readers to understand what it is all about, you are literally leaving a huge pile of money on the table. When I used to sell websites as a telemarketer – give me a break, you’ve got to start somewhere – I always heard my coworker say “But if you have a $20,000 website and nobody goes to it, you might as well fold it up and put it in your back pocket.” Well, I hate to say it but he’s right and that directly translates to usability.

The good news however is that improving the usability of your website is not rocket science. You don’t even need to know code or any of that other technical stuff to give your users an enhanced experience.

These 10 simple tips will help you increase time on site while decreases bounce rate.  They will also entice them to come back over and over again. All you have to do is implement them. Read More

learn how to write copy copywriting skills

7 Most Important Copywriting Skills You Need to Know

As a content marketer, one of the most important skills you can have is writing effective copy – copy that converts. Unfortunately, too many people don’t take the time to develop this skill.

I say “develop” because believe it or not, we all have a creative side within us – and, like almost everything else in life – we can improve it. The good news, however, is that it just needs to be ignited and this can be done by learning from the experts.

So, today I will share with you seven of the most important copywriting skills that you absolutely must have if you are going to turn prospects into customers with your copy.

So let’s jump right into it. Read More

content marketing promotion tools

20 Content Marketing Promotion Tools You Can’t Live Without

So you finally created that epic piece of content, published it and after 1 week of anxious waiting, and somehow there are still no reactions to it. Before we go ahead and start believing that our content actually sucks, it’s worth taking a second look to really figure out what the problem is.

Personally, I have my own hunches on where we could be going wrong. Blogs are like this wonderful exotic island in the middle of the ocean that offers all the peace and tranquility anyone could ever wish for, however, the majority of burned out people who really are looking for this peace and quiet can’t reach it.

Yes, occasionally you might get the odd castaways and adventurers who mysteriously find this amazing paradise and make it their home; however, the thousands of tourists you were hoping for are nowhere to be seen. And you ask yourself, why?

Content marketing and promotion is quite the same. In fact, it’s shocking, but not all the pro bloggers you see out their can really write epic content. Well, they can write, however, what they really excel at is getting their content delivered to the right people – the people that really need it. This is what we are going to be talking about today.

If you have had trouble in the past getting people to read your stuff, you would want to put everything down, turn off your phone, close Facebook, YouTube and Twitter tabs and pay close attention to what I will be sharing with you – I guarantee, you won’t be disappointed. These are a few of the content marketing promotion tools I think every marketer should have and use. Read More

online consumer behavior

10 Things Your Customers Wish You Knew About Them

How well do you know your customers? You have probably heard the popular business slogan “The customer is always right”, but although this might be true sometimes, the truth of the matter is that most customers are a pain in the backside to deal with.

Customer satisfaction is one of the most important aspects to consider if you intend to establish a successful business.

There are 10 things your customers wish you knew about them. Do them right and you are guaranteed a steady flow of residual income. Are you ready to find out what they are? Okay, great! Let’s get started. Read More

Create Better Content

12 Ways to Create Better Content

It’s unfortunate, but most people don’t realize how easy it is to create better content.  Most of us probably know that we are good content writers – or at least we think we are, but for some reason, we just can’t seem to get people to read our stuff.

In this article, I will talk about some of the simple ways you can create better content so why don’t we get started. Read More