How to Use Content to Educate Users and Increase Engagement

Note from the author:  This blog post was created based off specific work completed for a SaaS product. Although this is specific to SaaS the takeaways can be used for any business model. Enjoy!

As you probably already know, understanding your customer is by far the first and most important step when trying to increase engagement, reduce churn and increase lifetime value (CLTV). Why you ask? Well, if you don’t have a deep understanding of who your customer is then you can’t create content that is tailored specific to their lifestyles, the way they think, how they consume information or what they need.

Think about it this way. Let’s say your target market is someone in high school. You created a two-thousand word blog post using words like “essentially” and “modulation” and aimlessly posted your content to any and all social platforms. Trust me, I’ve seen this done before. Anyway, after all the time and resources you put into creating that content there’s a pretty big chance that you’ve missed out on any opportunity to engage with your potential customer. Read More

perfect landing page

97 A/B Tests You Can Run Right Now

In all of my digital marketing days, there inevitably comes a time when I hit that wall. I’ll start to feel like the numbers are leveling off, growth is slowing, or I’m just out of ideas for how to improve my overall strategy. My saving grace? A/B testing.

A/B testing is something that I am constantly using to get out of my “marketer’s block.” There’s really no limit to what you can’t problem solve, when you have the right hypothesis, the right test, and the willingness to execute it well.

In that regard, I tried to gather a mega-list of A/B tests that you can do at any level. Whether you’re just putting together a site, or you’re constantly in a twitter beef with conversion expert Peep Laja. Just remember: for a successful A/B test, you need time, patience, and constant attention to your numbers. Read More

saas customer onboarding

The Definitive Guide to SaaS Customer Onboarding

It doesn’t matter how great your app is if your customers can’t figure out how to use the thing.

As creators, we often get so wrapped up in building a fantastic product and are so involved with the inner workings behind it that we don’t realize how not-obvious it might be for brand new users.

Your customer’s first experience with your app is the one that they remember. If the experience tanks, so will your app.

That first experience is the one that determines whether they’ll continue to use it, or whether they’ll toss it on the huge pile of apps they signed up for but never took to using. Making sign-up, setup, and initial use (all of which are a part of onboarding) difficult is counterproductive for you. Customers are interested in your app because they want their life made easier, not difficult. Read More

product validation

9 Ways to Validate a Product Idea Without Spending Any Money

Your great idea for a product might not be so great after all.

Rather than pour butt loads of money and time you can’t get back after a bad product, you’d be better off knowing whether or not to even try. That’s what product validation is all about, and you can and should do it without spending any money.

Despite what Steve Jobs said about customers not knowing what they need until you show them, product validation is all about learning whether your product idea makes sense to potential customers.

Your product must make sense to at least those who are early adopters. When you introduce your product to your target customers, they should understand it and immediately be able to see themselves using it. Read More

upselling cross selling techniques

9 Upselling & Cross Selling Techniques Anyone Can Use To Boost Revenue

I recently just bought a new car from the Chevy dealer and if you’ve ever bought a car from a dealership, you’ve sat down with their finance guy and ran through the numbers. What you may or may not have known was all those little add-ons (gap insurance, extended warranties, clear coat rock guards) are all upsells.

Here are some of the most common ways businesses try to extract more money out of customers: Read More