Customer service drives more business

Your Shiny New Product Feature Isn’t Going To Get You More Customers, But This Will…

After spending a lot of time with two very different B2B SaaS startups recently, after being right in the middle of the trenches as developers and marketing go head to head on what to do next, there is one thing I learned about what startups need to acquire their next customer.

It doesn’t come down to the next AMAZING feature. It’s not about having 100 features and your competition only have ten.

To be frank, features are like commodities. They’re plenty and everyones got them. Read More

content curation new look

A New Take on Effective Content Curation

Content curation is just one of the many buzzwords that is increasingly becoming popular in the online marketing scene today. The truth of the matter however, is that not too many people know what the whole process entails.

It’s in light of this that I want to look at the content curation process and explain in detail why it can be one of the most effective techniques you can integrate into your overall online marketing strategy.

There are many definitions of content curation but probably one of the best that I have come across is Beth Kanter’s. According to her, content curation is the “process of sorting through vast amounts of content on the web and presenting it in a meaningful and organized way around a specified theme.” Click here to read more about Beth’s content curation process.

In my own words I would define it as the process of sifting through mounds of web content surrounding a particular topic, organizing it and presenting it to the right audience in a clear and meaningful way. Read More

create intro paragraph

6 Tips to Creating Killer Intro Paragraphs

Ever wonder why people never finish reading your stuff? Your opening paragraph is the second most important part of your blog post after your headline. With the first few sentences of your opening paragraph, you can either lose your readers or hook them into your message.

Just like first impressions on a blind date, your blog intro matters too. However, unlike boring first dates where you have to sit there and make small talk even when you clearly feel no connection, blog posts are different.

Your audience does not have to stick around and read your content. If they consider it junk, they can simply walk away.

So how do you write a killer intro that will hook your readers’ imagination and compel them to continue reading your content? Here are 6 ways. Read More

how to negotiate

How to Negotiate Anything and Come Out A Winner

So you’ve finally landed that huge deal, dream job or client and it’s time to discuss the finer details of your agreement – what next? Contract negotiations or negotiating in general is one of the most important business skills an entrepreneur or job seeker can have, unfortunately, not too many people have it. And no, probably not the best idea to negotiate like Al Capone – yeah, Boardwalk Empire reference!

Some people go into negotiations and meetings with a “wing it” attitude – I am sometimes guilty of this.  And you might have the best people skills of any of your friends and you might have the most witty comebacks and you might be really confident but entering any type of scenario unprepared where big money and big business is on the line is simply a mistake.

In this article, I will share with you 10 of the most effective negotiation strategies that will not only help you land your dream job or client, but will also provide you with a strong foundation to build long lasting professional relationships. Read More